Objectives
Familiarizing students with applications of relatively recent new product planning techniques, Teaching the use of market research data and marketing models for new product development and management, Introducing critical success factors and current developments in product design stages, Evaluating quality, time and cost based measures within the framework of new product development, Raising awareness of students about brand equity, intellectual property
Duration
42 h
Languages
Turkish
Country
Turkey
Keywords
advertising testing and promotionand global product planningbrand equitymarket segmentationmarket share estimationproduct designproduct development economicsproduct packagingproduct positioningtest marketing
Istanbul Technical University
Ayazaga Campus
Registrator's Office Building
Maslak 34469 Sarıyer/Istanbul
Turkey
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training courses and inscription procedure
possible financial support for international mobility