E-Business – New Business Model in the Digital Area

Entrepreneurship & innovation

Objectives

  • Understanding the essentials of e-business and its strategic value,
  • Being familiar with contemporary technology and platforms,
  • Apprehending of social customer and social CRM,
  • Understanding the content of social enterprise (Enterprise 2.0), its benefits and related business models,
  • Understanding crowdsourcing, collective intelligence and related business models,
  • Apprehending many applications of social commerce such as social entertainment, social shoppng and social learning.

Duration

42 h

Languages

Turkish

Country

Turkey

Keywords

business models related to mobile and social business platforms

Istanbul Technical University

Ayazaga Campus
Registrator's Office Building
Maslak 34469 Sarıyer/Istanbul
Turkey

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