Objectives
- Providing concept of global marketing, similarities and differences among nations- and relevant marketing applications and strategies; identify and evaluate marketing opportunities in foreign markets.
- Getting skills gathering information, drawing conclusions, and presenting the material,
- get students prepare their original international marketing plans
Duration
42 h
Languages
English
Country
Turkey
Keywords
creating competitive advantageglobal marketing strategyglobal marketplacemodes of market entrytarget marketing
Istanbul Technical University
Ayazaga Campus
Registrator's Office Building
Maslak 34469 Sarıyer/Istanbul
Turkey
Send an e-mail for information on:
training courses and inscription procedure
possible financial support for international mobility