New Product Development

Familiarizing students with applications of relatively recent new product planning techniques, Teaching the use of market research data and marketing models for new product development and management, Introducing critical success factors and current developments in product design stages, Evaluating quality, time and cost based measures within the framework of new product development, Raising awareness of students about brand equity, intellectual property

42 h

Turkish

Turkey

advertising testing and promotionand global product planningbrand equitymarket segmentationmarket share estimationproduct designproduct development economicsproduct packagingproduct positioningtest marketing