- Understand the system of thought, the approaches, the logics of the "marketing universe",
- explain the basic concepts, the words adopted by professionals,
- have the main keys, benchmarks and simple methodologies to understand professionals and be able to exchange effectively with them,
- develop the ability to question and analyse marketing issues.
19, place Marguerite Perey
Send an e-mail for information on:
training courses and inscription procedure
possible financial support for international mobility